If anyone hasn't noticed yet the Go Sell My Website has been rebranded and is back ready to serve your phone recycling comparison needs.
It began back in November last year when I decided that the old bright pink logo wasn’t quite cutting it anymore and a wider refresh was in order. The new colour scheme is a fresh but subtle mix of blue, green and white with a focus on being user-friendly.
I DID NOT COPY FACEBOOK. I just read that the colours blue and green are popular among both genders and that blue can even help build trust with users.
The site is now better optimised for mobile device viewing. I say 'better' but really it wasn't at all before. It seems crazy to think how a site about mobile device recycling, was not at all optimised for them.
I'm excited about the new appearance and will be concentrating from now on to create an ever-improving user experience. The device, manufacturer, blog post and recycling company website images are all now greater in size and hopefully a lot clearer.
The 3rd party recycling websites are displayed now with an associated star rating that is generated by reading trusted 3rd-party review sites such as Review Centre and Trust Pilot. Over time I have come to realise that the highest paying recycler is not necessarily always the best deal. Taking customer reviews into account is a fantastic way to add a human trust factor into the comparison engine.
But why bother re-designing the site now?
The big objective behind the re-design is to breathe life back into a project which started way back in 2011 but through the years never received the necessary amount of time, attention effort required to make it a serious contender in the mobile recycling comparison sector.
Over the past few years, I have gone through quite a few new handsets and I have continued to trade in my old devices by selling to a phone recycling website. I often found that the highest price available wasn’t always through a phone recycling company and that different companies have different definitions of a 'used' device. New is new and broken is broken but the term 'used' is sometimes a bit ambiguous and can often be misinterpreted.
I have seen new phone buying websites pop up overnight and disappear again just as quick. They often leave behind a large number of disgruntled consumers, often out of pocket. I too was a victim of this back in 2013 and it rapidly altered my opinions and feelings towards the online device recycling industry.
Who stole my phone? A phone recycler of course!
A few years back I traded in my old Samsung Galaxy S2 which was still in 'good condition' and after weeks of hearing nothing and contacting the recycler, I realised that I would probably never be receiving the full amount quoted. I also gave up hope of them returning the handset to me. The recycler in question later ceased operating and I was not the only user left out of pocket and extremely annoyed.
I eventually received an email from the company that the handset had been processed but was now classed as faulty. After wasting numerous hours writing emails and calling the non-existent customer service hotline I cut my losses and gave up. I later read many similar stories online from users in the same situation. Even a facebook page was set up to help raise awareness about the company advising the public to steer clear.
It was all too late by that point for my Galaxy S2 order but the whole experience left a lasting impact on me and shifted my views of phone recyclers.
Is time is running out for price comparison sites?
As well as the rebranding and other design changes I’m also working to change the focus of the site. I believe a true customer focused comparison site should compare every opportunity that you the customer have before you and always offer impartial advice.
I feel the majority of comparison websites are too general and only aim to steer us towards a limited number of recycling sites they work closely with. Not all recyclers are listed on comparison sites and there is often mixed reasons for this. One could be that they are held in poor regard by previous consumers and best avoided.
A second could be that they just do not wish to pay a high price to be featured on a comparison engine. A third and more interesting reason is that often recycling companies feel comparison sites are too vague and focus on comparing only 1 metric such as price instead of a more in-depth comparison of how services differ among competitors. The age of price comparison being the end to all consumer needs is coming to an end.
Facing the future and finding a new path
I have a new long list of fixes, features and ideas to implement and a new planned schedule to adhere to. The only constant as the year progresses should, therefore, be change and change for the better. Price comparison will still be a key part of the site but more focus will be placed on customer feedback and create useful content.
Social media will be used more to track user reviews of phone recycling companies and reach out to them for feedback and insights. I find Twitter is still the best social media platform for hearing directly from users about their recycling experiences. A Go Sell My Mobile Instagram account is set up and ready to be flooded with infographics and other small useful snippets of content around the subject of mobile phone recycling.
As recycling is usually always related to purchasing a new handset I feel it is right to acknowledge this side of the business also. Some sites like Envirofone, for example, offer an additional 10% on the quoted recycling price when you purchase a re-furbished handset through their store. Music Magpie too has a re-furbished handset e-commerce store and offer better recycling incentives to customers who part exchange their old handset.
How to keep up the momentum now?
Words and ideas come easy but taking action is what counts. I hope that the momentum keeps going and with it comes an increased use of the site.
Next week I will be hoping to speak directly to a new phone recycling site that arrived on the scene last year. I’ll be writing about how I got on and delivering the full interview breakdown in next weeks post.
In the meantime, I hope you can spare a few moments to check out the new site and maybe check how much your phone or tablet is worth if recycled.
If you have any feedback on how to improve Go Sell My Mobile or ideas you would like to see to implemented leave a comment below. There may be some free Amazon vouchers up for grabs!